Revamping PitchBook's News Experience
Defining how users find, browse, and read news on PitchBook's platform.
context
PitchBook's core value is it's platform that delivers propreitery private market data and research for investors
context
PitchBook's core value is it's platform that delivers propreitery private market data and research for investors
Step 01
Browse remote jobs.
Explore a curated selection of remote tech job listings that match your expertise and career goals.
Step 02
Apply role of your choice.
Submit applications directly through Talentify, knowing you're connecting with companies actively seeking remote tech professionals.
Step 03
Meet Talentify.
Have a quick chat with our team to ensure your skills, experience, and career goals align with the perfect job opportunities.
Step 04
Land your dream role.
After the final interview process, secure your next remote tech job and start working with top companies.
problem
Critical news insights were missing in PitchBook's platform
The platform only included news from third parties and its own news content lived exclusively on the public marketing website. Over 100k non and current users of PitchBook were accessing news on the website and not the platform.
This created a critical gap: a key source of insight wasn’t present where PitchBook customers actually do their work.
Step 01
Browse remote jobs.
Explore a curated selection of remote tech job listings that match your expertise and career goals.
Step 02
Apply role of your choice.
Submit applications directly through Talentify, knowing you're connecting with companies actively seeking remote tech professionals.
Step 03
Meet Talentify.
Have a quick chat with our team to ensure your skills, experience, and career goals align with the perfect job opportunities.
Step 04
Land your dream role.
After the final interview process, secure your next remote tech job and start working with top companies.
problem
Critical news insights were missing in PitchBook's platform
The platform only included news from third parties and its own news content lived exclusively on the public marketing website. Over 100k non and current users of PitchBook were accessing news on the website and not the platform.
This created a critical gap: a key source of insight wasn’t present where PitchBook customers actually do their work.
The business aimed to have a comprehensive news experience
The business was in the process of expanding the platform's third-party news offerings through partnerships with providers like LCD and MT Newswires, significantly increasing the volume and quality of content entering the platform.
The product challenge was clear…
HMW integrate all of these sources into a unified, cohesive news experience on the platform
The business aimed to have a comprehensive news experience
The business was in the process of expanding the platform's third-party news offerings through partnerships with providers like LCD and MT Newswires, significantly increasing the volume and quality of content entering the platform.
The product challenge was clear…
HMW integrate all of these sources into a unified, cohesive news experience on the platform
my Role
I was responsible for defining how proprietary and third party news should live within the PitchBook platform
I worked closely with the PM to define a phased approach, where the MVP focused on creating a cohesive news experience and the longer-term vision focused on extracting meaningful insight from news using AI.
Senior Product Designer
👤 Role
PM, Engineering, Editorial, Sales
👥 Teams Involved
~2 quarters for research, definition, and design
📅 Design Timeline
Sept 2025
🚀 MVP Release Date
Data & insights
On the platform, 6x more users engaged with news on profile pages compared to the news hub
Data showed that engagement with the news hub was relatively low compared to engagement with news on company profile pages, reflecting how users conducted their workflows — starting with companies and consuming news in that context.
News on profiles was less "noisy" than in the hub
Sentiment from sales reps and users was that (while not perfect) the news available on profiles was valuable because it provided a way for users to cut through the "noise" by filtering for key events in the news. Users viewed news here as a supporting source of data, using it to understand events like partnerships, layoffs, and product launches when structured data was limited or lagging.
The market discovery use case wasn't optimized…
The news hub was labeled as "noisy" because it was hard to extract insights across multiple companies. The news hub also lacked filtering by events, and included filters that were largely irrelevant.
All of these inputs reinforced the following insight that guided my design decisions….
Support scanning and discovery while not disrupting users’ research workflows.
key design decisions
To create a cohesive experience, I needed to define:
To create a cohesive experience, I needed to define:
1. Where users encounter news
News needed to support both market discovery and company research, so it lived across the Dashboard, News Hub, and Profiles instead of a single destination.
2. How users browse news
3. How users read news
1. Where users encounter news
News needed to support both market discovery and company research, so it lived across the Dashboard, News Hub, and Profiles instead of a single destination.
2. How users browse news
3. How users read news
Final experience
Shipped MVP
The final result was a cohesive news experience integrated across the PitchBook platform. News was no longer a standalone destination but part of the broader research workflow, appearing in dashboards, profiles, and a revamped news hub.
Final experience
Shipped MVP
The final result was a cohesive news experience integrated across the PitchBook platform. News was no longer a standalone destination but part of the broader research workflow, appearing in dashboards, profiles, and a revamped news hub.
impact
PitchBook's own news content is now fully integrated in the platform
This aligns with the business goal of establishing a greater presence for our news content.
Post launch, there was a 67% increase of article opens in the platform
This increase aligns with the user goal of reducing friction in market discovery.
impact
PitchBook's own news content is now fully integrated in the platform
This aligns with the business goal of establishing a greater presence for our news content.
Post launch, there was a 67% increase of article opens in the platform
This increase aligns with the user goal of reducing friction in market discovery.
