Revamping PitchBook’s News Experience

Defining how users browse, find, and read PitchBook news insights

PROBLEM

Investors need relevant market news

PitchBook's in-platform experience only offered 3rd party news that is mainly company specific and reading it takes the users out of platform.

Existing solution is not in-platform

PitchBook proprietary market news was only available on the marketing site which required users to navigate outside of the platform to read, making for a fragmented experience.

PROBLEM

Investors need relevant market news

PitchBook's in-platform experience only offered 3rd party news that is mainly company specific and reading it takes the users out of platform.

Existing solution is not in-platform

PitchBook proprietary market news was only available on the marketing site which required users to navigate outside of the platform to read, making for a fragmented experience.

APPROACH

Surface news without breaking context

The experience was designed to keep investors in flow while balancing PitchBook’s proprietary news with third-party sources—ensuring users received a complete, trustworthy view without fragmenting their research.

APPROACH

Surface news without breaking context

Designs

Redesigning PitchBook News

Each design decision focused on preserving research flow at different moments—during scanning, discovery, and deeper reading—so users could access relevant news without unnecessary context switching.

Optimizing for market pulse

Investors want a quick pulse on market activity to inform decisions. A table-based layout enabled rapid scanning of major news themes more effectively than other formats explored.

Designing for market-specific news discovery

Investors want to discover news through a market-specific lens to build relevance. Filters were redesigned into market-oriented categories to better align with how investors frame research questions and explore news by use case.

Preserving research flow while reading news

Investors want to read news in a way that doesn't disrupt their workflow. A modal article reader supports this best as users won't lose context and can continue their flow undisturbed.

impact

67% increase in on-platform article opens

This increase aligns with our goal of keeping users in context and reducing friction in discovering relevant news.

impact

67% increase in on-platform article opens

This increase aligns with our goal of keeping users in context and reducing friction in discovering relevant news.

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