Establishing Trust in PitchBook's Investor Rankings
Building confidence in investor rankings through transparency.
PROBLEM
Investors treat ranking systems with skepticism
While PitchBook’s proprietary investor scores address a core use case, their opaqueness introduced skepticism around how the rankings are derived and whether they can be trusted in decision-making.
PROBLEM
Investors treat ranking systems with skepticism
While PitchBook’s proprietary investor scores address a core use case, their opaqueness introduced skepticism around how the rankings are derived and whether they can be trusted in decision-making.
APPROACH
Progressively disclose methodologies to build trust
The experience built trust in the scores by progressively exposing underlying logic and data—providing transparency without overwhelming users with complexity.
APPROACH
Progressively disclose methodologies to build trust
The experience built trust in the scores by progressively exposing underlying logic and data—providing transparency without overwhelming users with complexity.
Designs
Designs
Designing a Framework for Building Trust
Show what matters first; explain how it works when users ask for more.
Reveal methodology progressively as user intent deepens
Investors want to quickly assess performance before understanding what’s happening beneath the surface. To support this, the experience uses progressive disclosure to keep the scores approachable while avoiding a black-box experience.
Reveal methodology progressively as user intent deepens
Investors want to quickly assess performance before understanding what’s happening beneath the surface. To support this, the experience uses progressive disclosure to keep the scores approachable while avoiding a black-box experience.
Reveal methodology progressively as user intent deepens
Investors want to quickly assess performance before understanding what’s happening beneath the surface. To support this, the experience uses progressive disclosure to keep the scores approachable while avoiding a black-box experience.
impact
Established a scalable design pattern for team reuse
This created consistency in how the platform explained complex methodology without overwhelming users.
impact
Established a scalable design pattern for team reuse
This created consistency in how the platform explained complex methodology without overwhelming users.
